This wasn't about making BMI verification "delightful." It's still uncomfortable. Most people would rather not photograph themselves half-dressed and send it to strangers.

But we made it much, much better. We removed barriers, preserved dignity, solved fraud attempts, and met regulations -- multiple difficult things at once without making it any worse.

I fought for transparency and lost. The interstitial got killed. But I still had to ship something that worked, so I focused on what I could control: the experience, the principles, the craft, the support at every step.

Six months later, data proved I was right. But by then, we'd helped thousands of patients navigate one of healthcare's most vulnerable moments. Being proven right doesn't mean you were wrong to compromise. Sometimes you design within constraints, even seeing a better way. You advocate with data, you try to shift the decision. When that doesn't work, you do the absolute best you can with what you've got.

Success isn't winning every argument. It's whether patients felt cared for when they needed it most, and I’m ok pushing back for that.